The Market Exposure of Three UK Mobile Company Essay

The Market Exposure of Three UK Mobile Company - Essay Example As computed in 2013, the number of registered customers of 3 telecommunication brand across the world is over 23.5 million. Â  There are a number of factors in the internal and external business environment of the telecommunication industry of the United Kingdom which leads to the vulnerability and added costs for the company, Three UK. The changes in the way people use mobile and internet technologies and the development of electronic commerce businesses are seen as opportunities for the telecommunication businesses, including Three UK. Â  Licensing of spectrums is an important business cost incurred by Three UK. The processes of the licensing of frequency bands for the telecommunication operators have high associated costs. The cost of spectrum licensing is the biggest cost incurred by Three UK. The company has to incur the costs of widening the network coverage through more spectrum allocation. For this, the company has set up numerous mobile network towers in various locations in the United Kingdom. For this purpose, either the company has to incur the fixed cost of setting up a new tower or it has to lease these operations to a third party company (Anselin, 2008). In both these cases, Three UK has to invest sufficient amount of money for the ultimate aim of a wider spectrum and network coverage. Also, the company has to continuously ensure that the licensing of frequency bands is acquired in an efficient manner so that the benefits of this kind of limited resource for the telecommunication business can be extra cted in the best possible manner.